IxD Theatre

The installation is the centerpiece of London’s new NikeFuel Station at Boxpark and turns the retail experience into a sport by transforming the user into a digital mutli pixel avatar.

More information at onformative.com/work/nike-fuel-station/

In collaboration with AKQA London

# vimeo.com/44338220 Uploaded 12.4K Plays / / 2 Comments Watch in Couch Mode

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IxD Theatre

Bjoern Claussen

Projects involving Interaction Design (IxD)

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