Cali's DEEPROOTED were formed in 2004 by ex Battle Axe artist Mr Brady and local San Diego rap artist Johaz, to be joined later by producer DJ Artistic and female vocalist Just Brea.
Moving out from the studio to take their brand of electro soul laced hiphop to the masses, they were joined on stage by San Diego's Urban Dynamics Crew Dancers, CeSe and Boosie, and developed a reputation as one of the hottest tickets in town, a must see at every venue.
Think The Roots mashed with The Fugees, and that's the kind of funked up business we got goin on here.
For 3 consecutive years from 2005, DEEPROOTED were picking up various awards for their initial recordings and live performances in San Diego, and their first Vans Warped Tour in 2004 resulted in being invited to rejoin the nationwide circuit in 2005 & 2007.
They remain the only artist to score a straight 10 outta 10 three years running at the renowned Urban Network Conferences, and have opened for Public Enemy, The Roots, Common, KRS-1, Lupe Fiasco, X Clan, Wu Tang, Kurtis Blow, The Boot Camp Click and many others.
In the studio they have collaborated with Diamond D, Blu, Killah Priest, Rock of Helta Skelta, Exile, Jake One, Rhettmatic, Planet Asia, Guilty Simpson, Abstract Rude and OHNO, some of whom appear on the new album. Theyve had music featured on X Box and Play Station video games, and enjoyed support from some of the hottest urban stations in the States, including Jammin Z90, Blazin 98.9, Jazz 88.3, KJLU 88.9 and Power 106.
They have still found the time to do voluntary charity work, helping raise money and awareness in relation to the genocide in Darfur, as well as several local youth initiatives in schools and colleges.
With two previous albums released independently, they have now teamed up with Clear Label Records, headed by Souls of Mischief's Tajai Massey for the new album's global release. Also watch out for European tour dates in the autumn in support of Souls of Mischief.
CLR is a perfect home for DEEPROOTED, with the label's policy on finding and taking on only the highest quality hiphop, r&b, soul and dance artists, providing them with a great support infrastructure while also allowing them to breathe, develop & retain their artistic control. It's an organization operating on the premise of partnership with positive input from all sides, and will ensure that CLR becomes a name to watch on a global scale over the next couple of years.
DEEPROOTED's introduction to the UK comes via their self titled album which displays a range of styles drawing from the best of traditional hiphop values, soulful vibes & off the scale contemporary production.
First single, CRAZY, is a big bass heavy slammin banger, with the mic gettin worked hard by the MCs and Just Brea providin the killer hook in the chorus. Watch for this at tv, clubs, radio and press. There will also be some choice cuts on the special promo cds being serviced for the djs that will keep all crowds happy.
The follow up, CELEBRATE b/w FADE, two tracks served chilled from the best bars in town. Check the site to watch -
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