urban-projection.com

A film by vjsuave

Animation: Juli Perez, Dante Zaballa, vjsuave
Character Design: Ygor Marotta
Photography: vjsuave
Sound: Bmind

Special Thanks: Jan Ehlen, Jerry Jerome, Alexandra Zimmer, Yochanan Rauert, Daniel Derg, Bjorn Samson, Cristiana Faria

Shiny Toys Festival
Mülheim an der ruhr
Germany 2013
vjsuave.com

A spiritual journey in search of self-knowledge, conscience and love. This short movie was produced independently and recorded during vjsuave's residency at "Shiny toys Festival" in Germany.

Vjsuave is Ygor Marotta and Ceci Soloaga, a new media art duo based in Sao Paulo, as specialists in moving projection they create movies that are poignant, warm and personal, crafted from hand-drawn media, transformed into digital animation then projection-mapped in a way that seems to bring streets alive. Characters walk across the landscape with a convincing blend of movement and real moving projections.

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urban-projection.com

Urban Projection

The technologies of projection and its creative possibilities have mainly been used by Vjs and Videoartists. For more than 20 years they have been working with classical videoprojection in clubs, galleries and at corporate entertainment events.

There


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The technologies of projection and its creative possibilities have mainly been used by Vjs and Videoartists. For more than 20 years they have been working with classical videoprojection in clubs, galleries and at corporate entertainment events.

There have already been Vjs and artists who worked with projection in the urban surroundings, but normally these projects were only possible with adequate sponsors and a huge budget. Now, less expensive prices make projectors affordable for the general public, while their decreasing sizes allow a mobile use.

An artform which is mainly found in public space is streetart. Stickers, Cutouts, modified Billboards, Graffitti, Sculptures and Installations are different ways of expression within this versatile artform. You can already see how people start using the possibilities of mobile projection as a new tool to show their different ideas.

The use of projectors differs from the classical streetart in two aspects. On the one hand it provides the possibility to show moving pictures, on the other hand the work, similar to a performance, is only shown at the actual moment of projection (until there are stickers with moving pictures on it).

In contrast to Graffitti, the legal consequences of doing Streetart are not well defined by Law. Stickers, for example, do not cause a permanent and irreversible damage to the attached surface. As projection doesn`t cause any changes to the projected background, it will be interesting to see how law reacts if its technologies are used intensively.

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