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The installation is the centerpiece of London’s new NikeFuel Station at Boxpark and turns the retail experience into a sport by transforming the user into a digital mutli pixel avatar.

More information at onformative.com/work/nike-fuel-station/

In collaboration with AKQA London

# vimeo.com/44338220 Uploaded 12.3K Plays / / 2 Comments Watch in Couch Mode

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Videoboard showcases outstanding examples of media, interactive and adaptive architecture, generative, motion, graphic and industrial design, interactive and lighting installations, video projection, plus time-lapse videos, the coolest apps and commercials.

If you like the channel, you will most likely enjoy our worldwide interactive design guide. theandproject.com

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Shout Box

  • Felix Deimann

    Hey there,

    I'd like to share my graduation animation with you.

    vimeo.com/100576137

    „Citius, Altius, Fortius“ explores the interplay of abstract shapes and motions. How can the substance of
    motion be visualized. Therefor original footage of athletes in Olympic competitions was digitalised into
    3D through motion tracking and rotoscoping. The specific character of each sport is reflected in the visual
    language.

    by Felix Deimann

  • THE CREATIVE INFLUENCE

    Michael Bierut talks about:

    Massimo Vignelli, how the net has changed design and logos

    vimeo.com/99025203

    by THE CREATIVE INFLUENCE

  • PushDesign

    Our new work
    vimeo.com/97033084
    Thanks

    by PushDesign

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