The installation is the centerpiece of London’s new NikeFuel Station at Boxpark and turns the retail experience into a sport by transforming the user into a digital mutli pixel avatar.
More information at onformative.com/work/nike-fuel-station/
In collaboration with AKQA London
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E Q U I L I B R I U M, videoperformance/installation
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Check some mystery landscapes in that short timelapse:
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