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MIT Media Lab Identity

by thegreeneyl

The new visual identity of the MIT Media Lab is inspired by the community it comprises: Highly creative people from all kinds of backgrounds come together, inspire each other and collaboratively develop a vision of the future. This unique offering of the MIT Media Lab is reflected in the logo design. Each of the three shapes stands for one individual's contribution, the resulting shape represents the outcome of this process: A constant redefinition of what media and technology means today. The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card a personal website. The design encompasses all collateral, business cards, letterhead, website, animations, signage etc. A custom web interface was developed to allow each person at the Media Lab to choose and claim an own individual logo for his/her business card, as well as a custom animation…

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Immaterials: Light painting WiFi

by Timo

This project explores the invisible terrain of WiFi networks in urban spaces by light painting signal strength in long-exposure photographs. A four-metre long measuring rod with 80 points of light reveals cross-sections through WiFi networks using a photographic technique called light-painting. More here: http://www.nearfield.org/2011/02/wifi-light-painting http://yourban.no/2011/02/22/immaterials-light-painting-wifi/ Behind the scenes: http://yourban.no/2011/03/07/making-immaterials-light-painting-wifi/ Photos: http://www.flickr.com/photos/timo/sets/72157626020532597/ In case Vimeo has video problems, there is also a Youtube version here: http://www.youtube.com/watch?v=cxdjfOkPu-E

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Making Future Magic: iPad light painting

by mcgarrybowen uk

This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world. We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation. We've collected some of the best images from the project and made a book of them you can buy: http://bit.ly/mfmbook Read more at the Dentsu London blog: http://www.dentsulondon.com/blog/2010/09/14/light-painting/ and at the BERG blog: http://berglondon.com/blog/2010/09/14/magic-ipad-light-painting/