The Krewella Volcano
V Squared Labs in collaboration with Stefano Novelli has created "The Volcano", a custom crystalline stage production for Krewella's upcoming "GET WET LIVE" tour. From pencil sketches and creative reference to architectural reality, bringing this project to life was an exciting and invigorating process.
"The Volcano" is a 30ft x 18ft superstructure incorporating reflection-mapped faceted crystals. The crystals are built out of a combination of one-way and two-way mirrored acrylic and were specifically designed to create contained infinite reflections. Each crystal is equipped with LED video access and/or interior LED tape, creating complex volumetric reflection effects which visually morph the structure from within.
A central arc of faceted crystal clusters make up the base of the structure, grounding it to the stage like the base of a rocky volcano. LED panels peek out of this area like lava from within. At the apex of the structure are the performers, central to the entire design. Behind them an LED screen displays visuals and custom content while the corner crystalline pieces flanking them act as explosive fragments from the mountainous volcano of crystals below. Stage lighting is dispersed throughout to reinforce the form and composition, completing the dynamic design.
The entire stage is modular, designed to accommodate different configurations depending on venue size and capabilities.
Client: Krewella (Jahan Yousaf, Yasmine Yousaf and Kris "Rain Man" Trindl)
Krewella Management: Nathan Lim and Jake Udell (Th3rd Brain Management)
Krewella Production Management: Chris Villanueva
Krewella Tour Management: David Carlson
Director: Vello Virkhaus
Producers: Andi Perez and Chris Kraft
Production Design: Amanda Hamilton
System Programming: Peter Sistrom, Grady Sain, Max Chang and Evan Pierre
Animation: Tom Williams, Jesse Nikette, Carlo Sa, Mike Burakoff & Emile Van de Coevering
Lighting Programmer: Aron Altmark
VJ: Max Chang
Case Study Editor and Documentation: Mathew Smith the Smitty
LMG Account Representative: Jimmy Russo
LMG Touring LD: Pete Smith
LMG LED Tech: Tim Holland
Technical Engineer / Lead Fabricator: Stefano Novelli
Fabrication Team: David Paris, Jacques Levy, Steven Lock, Thom Burns, Christopher Reed Powell, Scott Bella, Brady Spindel, Dana Wald
Fabrication Coordinator: Karoline Mikkelsen
LED Team: Illuminode (Hruby McHugh), Evan Nie
CAD: Amanda Hamilton
CAD Assist: Brian Lawler
Tour Crew: Tim Hauser, Elgin Hakala
©2013 Produced by V Squared Labs Inc.
V Squared Labs
Establishing the future of immersive visual entertainment. Paired with leading lifestyle, advertising and media agencies. Formed in the year 2000 by Vello E Virkhaus as a small experience art studio. Expanded into a professional and world renowned visual arts company. We service live events, interactive design, record labels, advertising agencies, marketing and communications agencies, promoters, musicians, fine artists…
Establishing the future of immersive visual entertainment. Paired with leading lifestyle, advertising and media agencies. Formed in the year 2000 by Vello E Virkhaus as a small experience art studio. Expanded into a professional and world renowned visual arts company. We service live events, interactive design, record labels, advertising agencies, marketing and communications agencies, promoters, musicians, fine artists and more.
Clients & Collaborators Include: Krewella, Green Light Marketing, L.O.V.E. is Design, X Nightclub, American Idol, Tresor TV, Goldenvoice, Infected Mushroom, Corso Communications, Tao Group, Ninja Tune, The N9NE group, SJ Lighting, Robert Singer & Associates, Graying & Balding, Executive Visions, Insomniac, Ultra and Hard just to name a few.