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Project Name: SMART Technologies "The Magical Classroom"
Length: 2:52
Debut Date: May 3, 2010
More Information: bit.ly/plusmagic

Client: SMART Technologies

Ad Agency: Sharpe Blackmore Euro RSCG
Creative Director: Ron Tite
Associate Creative Director: Michael Willson
Art Director: Gira Moin
Writer: Erin Beaupre
Executive Producer: Francesca Marchese
Director, Strategy: Jeff Plowman
Planner: Alice Schaffer
Account Director: Jessica Portmann

Production Company: We Are Plus
Director: Judy Wellfare
Creative Directors: Jeremy Hollister, Judy Wellfare
Technical Director: Seth Pomerantz
Lead Animator: Peter Wallach
Animators: Matthew Amonson, Jeremy Bronson, David Bell
Flash Animator: Aleth Romanillos
Animator/Compositors: Adam Stockett, Luis Simoes and Salvatore Randazzo
Executive Producer: Zu Al-Kadiri
Line Producer: Kea Allcock

Editor: Renato Sorbara, AWZ
Music and Sound Design: AWZ

Production Services Company: Pioneer Productions
Producer: Agustin Ortiz

Prop Construction: SodaPasta, Buenos Aires

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