WAAR

  1. # vimeo.com/33373790 Uploaded 410 Plays / / 0 Comments Watch in Couch Mode

  2. The Spring Summer 2013 Look Book video conveys the anxiety, excitement, and euphoria of the last few months. Sleepless nights and frantic days are made worth while now that we can stand back and admire this 100% USA Made range. Whenever possible, we've tried to take a second to enjoy a quick scoot, surf or shred, reminding ourselves that the refinement of age is nothing without the freedom of youth. Hopefully this video falls somewhere in the middle of all that.

    # vimeo.com/46079223 Uploaded 776 Plays / / 7 Comments Watch in Couch Mode

  3. From its origins just across the Allegheny River in Tidioute, PA, in the late 1800s, to its present-day manufacturing plant in Olean, NY, KA-BAR has consistently made some of the best hunting, survival and sporting knives in the world. The KA-BAR name became famous during WWII when its Fighting Utility Knife became standard issue for Marines shipping out to the South Pacific; the knife’s performance in the battle for Guadalcanal cemented the legacy of KA-BAR.

    The company may be more than a century old, but its emerging marketing philosophy is (if you’ll forgive the pun) cutting edge: No more old media, just badass branded entertainment for the Web.

    Enter Common Machine. KA-BAR asked us for an overview video that touched on the brand’s 100-plus-year history, its commitment to making high quality knives here in the USA and the range of knives in its product line.

    We’re proud to present what has become known within the company as “Episode One.”

    We think it’s right on point.

    ka-bar.com
    commonmachine.com

    Produced and Directed by: Brett O'Bourke
    Shot and Edited by: Jorge Rubiera
    Music: Jorge Rubiera, Max Johnston, Edward Adamas

    # vimeo.com/44065741 Uploaded 84.5K Plays / / 11 Comments Watch in Couch Mode

  4. Once again masked hooligans emerged from the far corners of Earth to raid Lower Trestles. Near death collisions, sword fights, and helicopter 360ʻs added to the insanity on that Friday the 13th. The 2nd annual Lowers Raid was truly taken to the next level! Till next year...

    for more go 2 LastNameFirst.tv

    Lowers Raid 2011: vimeo.com/25299330
    photos by Dorsey/@diebythesea

    # vimeo.com/45804178 Uploaded 134K Plays / / 16 Comments Watch in Couch Mode

  5. Featuring Keith Culver. Special Thanks to Team BK.

    # vimeo.com/43405340 Uploaded 83.6K Plays / / 25 Comments Watch in Couch Mode

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WAAR

WAAR / We Are Runts Plus

RUNTS, and the mantra “For Everyone”, stem from a frustration that everyone has felt at some point. A RUNT is something or someone smaller then all else around it of the same likeness. A runt has to works harder, longer and always against the odds to succeed. They are the underdog, the outsiders, the castaways. Like the outsider, RUNTS find other RUNTS. They help each other, build each other up, and use their resources


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RUNTS, and the mantra “For Everyone”, stem from a frustration that everyone has felt at some point. A RUNT is something or someone smaller then all else around it of the same likeness. A runt has to works harder, longer and always against the odds to succeed. They are the underdog, the outsiders, the castaways. Like the outsider, RUNTS find other RUNTS. They help each other, build each other up, and use their resources together to succeed. In one way or another, we are all RUNTS.

RUNTS is a co-contintent manufactured lifestyle and creative culture community. Using the transeasonal development calendars between the United States and Australia and the difference in product offerings of the northern and southern hemispheres, we will offer and full ranges covering all seasons year around. Additionally, each product range will be manufactured within either Australia or the United States exclusively.

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