I tried to get Andy over for years and years. And finally, when I started the first event in Berlin, he was able to join us. Thanks again, Andy!
Title: Counting stars: Creativity over predictability
Our industry has matured into something that’s very different from the almost joyfully naive, creative designer’s playground that it was when I started. While we focus our thoughts onto processes, methods and mechanics, instead of ideas, we’re losing the creative ‘soul’ of our work. I’m hopeful that all’s not lost and that we can make work that’s memorable if we focus as much on creativity as we do on implementation.
Watch this little recap video to get an impression how beyond tellerrand events look like: vimeo.com/69823900
You are directly responsible for what you put into the world. Yet every day designers all over the world work on projects without giving any thought or consideration to the impact that work has on the world around them. This needs to change.