whateverandever

In this spot for Southern Company, we take you on a seamless journey through a series of ideas which have led to technological advances in electricity. One fluid camera move follows the flow of power from Benjamin Franklin’s kite experiment, to Thomas Edison’s first light bulb, through energy's spread into modern day cities. The spot culminates as Southern Company looks toward the future, showcasing new advances in technology which

In this spot for Southern Company, we take you on a seamless journey through a series of ideas which have led to technological advances in electricity. One fluid camera move follows the flow of power from Benjamin Franklin’s kite experiment, to Thomas Edison’s first light bulb, through energy's spread into modern day cities. The spot culminates as Southern Company looks toward the future, showcasing new advances in technology which help their customers conserve and monitor energy usage.

Agency: The Richards Group
Director: Brian Mah

P.S. Don't forget to follow us on Facebook: on.fb.me/fXysuS

We are also on Twitter: twitter.com/if_newsfeed

To see more of our work, go to: imaginaryforces.com

# vimeo.com/27884332 Uploaded 7,148 Plays / / 13 Comments Watch in Couch Mode

Follow

whateverandever

whateverandever

Delicious design all around for the famished and malnourished. Find some scrumptious bites and bits of spectacular works @ whateverandever.com/

facebook.com/whateverandever
twitter.com/everandeverwhat

Browse This Channel

Shout Box

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels. Channels