Wine after Coffee.

Directed by Fx Goby with Malika Favre, the ads were based on an initial brief from Cheil Worldwide in Korea; which was to create two modern, colourful films that show how the product can be used in people’s everyday lives. The narrative sees different people in their day to day bustling, busy environments using the watch seamlessly as it becomes part of their routine. The people are shown to be carefree as they are able to complete multiple tasks with the watch as an aide and this is emphasised in the fluid and bright illustrations.

FX and Malika worked closely together to create the spots with FX’s direction, dictated by Malika’s elegant design, strongly influenced by the theme of bold fluidity. The films were created using a combination of 2D and 3D animation to bring to life the flowing shots.

The two short ads aired on big screens across London, Milan, Singapore, Times Square in New York and the Netherlands as well as online.

# vimeo.com/93381769 Uploaded 4,203 Plays / / 7 Comments Watch in Couch Mode

Wine after Coffee.

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"Hand picked videos for your healthy audiovisual diet."

twitter.com/wineaftercoffee
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You wake up in the morning, you drink your coffee and you find yourself amazed by some awesome video, you share it, you watch it over and over again, you feel like doing something great while you take the last sip of your coffee... this Channel tries to put all those sensations together in one place, to make you realize that the idea that will make someone feel like you feel when you watch something amazing is not that far from your round (or sometimes square) head. Trying to put the best of the best, all that Awesomeness, &c. in one place so you can go to bed after a good glass of wine thinking; "holy macaroni, I better put my crap together and make something awesome"

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