WWF is leading the development and implementation of an innovative approach to sustainable financing for conservation known as Payment for Environmental Services, or PES. In Kenya PES has helped small scale farmers improve water quality and maximize productivity whilst conserving nature in the Lake Naivasha region of Kenya.

Learn more about the state of our planet and the solutions like PES that can help us all to reduce our ecological footprint. Visit wwf.panda.org/rethinkreact

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This is the official WWF (World Wide Fund for Nature / World Wildlife Fund) Channel. WWF's mission is to stop the degradation of our planet's natural environment, and build a future in which humans live in harmony with nature. Join us: wwf.panda.org

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