Chi is a renowned photojournalist and cultural observer. He is a sought-after speaker and advisor to companies and brands who must leverage the impact popular culture has on their business strategy in this evolving digital age. He consults with them to better position for what's next.

Chi chronicled the beginnings of the hip-hop movement, now a global phenomenon. In 1990, he began work at The Source, the definitive magazine of hip-hop culture. Through capturing images of the artists he was able to show them as real people, not one-dimensional celebrities.

From the ground floor, Modu developed relationships with the artists and gained access only dreamed of today. Through this access, Chi was able to observe and document the popular culture of the day and witness how trends the mainstream culture would soon follow were created.

Chi Modu’s timeless, unique photographs are often requested for commercials, films and music documentaries along with being held in private collections. His images have also been licensed by Sony, Paramount, Viacom, The New York Times and The London Times.

He holds a Bachelors of Science degree in environmental and business economics from Rutgers University and is a graduate of the International Center of Photography. He is founder and CEO of diverseimages and ephotos.com .