Asked at what point did I know I wanted to be a photographer the answer might be fairly simple. From a very early age the excitement generated by the suspense of waiting for my KODAK INSTAMATIC 110 photos to be processed at the drugstore, was almost unbearable. Far from being a professional at that point, I received my very first Reflex, a Pentax K1000 from my father when I was 10 years old and he taught me how to meter light. He later showed me how to develop my own black & white film and make prints.

Photography has changed and developed since then and my passion has grown along with it. I started out as a graphic designer & news photographer in the United States where I worked from 1992 to 1999. For the past 10 years I have been living and working as a professional fashion and advertising photographer in Madrid, Spain. Although I began work as a graphic designer in an advertising studio, I soon undertook freelance photography for this studio until finally starting up my own company, DigitalWorkflow.

My studies include…
art in the Art Institute in Oristano, Italy; graphic design at Spartanburg Technical College; understudy photographer Charles O. Hearon for many years; a Master's in Photoshop at the University of South Carolina.

Thanks to the years spent in graphic design, I have become expert in digital imagery which is an important component in media today. However, I have never forgotten the importance of traditional photography. Even though everything ends up in computer generated imagery, I always insist on creating a photograph in the camera. I don't accept the notion that "you can fix it after in Photoshop". For me there is no job too big or too small, nor any challenge too great. I thrive on being challenged to do something new and always strive to communicate through the perfect image for, as Frederick R. Barnard said: "A picture is worth ten thousand words". My goal is to expand geographically and offer my skills and creativity to all advertising agencies through the magic of my camera lens.

Clients:
TBWA, Publicis, YR, McCann Erickson, Momentum Worldwide, Grey Worldwide, Lowe Worldwide, Tiempo BBDO, OGILVY ONE, Adstore YR, Bungaloo25, ARS, BtoB, Insolita, ABJ, SINTESIS+SPC, Wysiwyg, Next-Door, Sheridan, ClipDesign, Keaton Comunicación, NCA, 343 and direct clients such as Madrid in Love, Coca-Cola Spain, Air Comet, Deutsche Bank London & Nike Holand.

Represented by:
Jaime van der Goes of VANDER Productions has been representing me since 2008 in Spain, Italy, Holand and England. Jaime also has produced my photo shoots for Nike (Milan & London), Chevrolet (Seville & Madrid), Fanta (Madrid), and many others.