GREGORY BENNING IS THE FOUNDER AND PUBLISHER OF THE CONNECTION MAGAZINE, BASED OUT OF NEW YORK CITY. THIS IS A MAGAZINE, WHICH SPOTLIGHTS EMERGING AND ESTABLISHED URBAN LATIN ARTIST. KNOWN AS THE VOICE OF THE MOVEMENT. IT HAS BECOME A POWERFUL AND IMPORTANT TRENDSETTING PUBLICATION. FROM ITS INCREDIBLE COVERS TO ITS INNOVATIVE LAYOUTS. THE CONNECTION IS PUSHING THE ARTISTIC BOUNDRIES OF LATIN MUSIC PUBLICATIONS.
SINCE BEFORE REGGAETON AND LATIN HIP HOP WERE FASHIONABLE GBENNING HAS BEEN A INNOVATOR AND CREATIVE FORCE IN THE URBAN LATIN MUSICAL MOVEMENT.HE HAS BEEN CREATIVELY INVOLVED IN PROJECTS FROM PLAYERO 38 WHICH IS CREDITED WITH BEING THE FIRST BIG REGGAETON BREAK THROUGH CD. TO CONSULTING ON NORE AND LA FAMILIA’S GROUND BREAKING NEW ALBUM. HE HAS PROVIDED DIRECTION AND ARTISTIC VISION TO MANY UP AND COMING ARTIST. KNOWN AS A PERSON OF INTEGRITY IN THE LATIN MUSIC INDUSTRY. GBENNING IS A TRUE PIONEER IN URBAN LATIN MUSIC. ARTIST SUCH AS DON OMAR, DADDY YANKEE, NORE, ZION Y LENNOX, TONY TOUCH ETC.. ARE AMONG HIS FRIENDS IN THE MUSIC INDUSTRY. HIS MESSAGE HAS ALWAYS BEEN ONE OF LATINO EMPOWERMENT. FROM MAKING BUSINESS INTRODUCTION’S TO NEGOTIATING COLABORATIONS FOR ARTIST. GBENNING AND HIS PUBLICATION ARE PARTLY RESPONSIBLE FOR THE REEMERGANCE OF THE LATINO MOVEMENT. THE CONNECTION MAGAZINE HAS BEEN INSTRUMENTAL IN EXPOSING NEW TALENT AND INSPIRING YOUNG HISPANICS TO PERSUE THEIR AMBITONS IN THE MUSIC AND ENTERTAINMENT INDUSTRIES. LATINOS STAND UP! IS A CATCH PHRASE MADE POPULAR BY THE CONNECTION . IT PRETTY MUCH SUMS UP THE MESSAGE OF THIS LATINO VISIONARY.