The VEA is the Dutch Association of Advertising Agencies and represents the 120 top advertising agencies in the Netherlands. The VCP is the Dutch Association of Commercial Producers and represents 23 well known Production Companies.Together they came up with an initiative: the Creative Lounge. Four times a year these creative sessions will be organized to inspire the advertising community in Amsterdam and to discuss relevant topics regarding our business. In an informal setting people will be invited to view work and participate in the discussion. Every Creative Lounge has its own theme, an interesting selection of speakers and a moderator.