CRITICA Plus
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Established in 2005 by Creative Director Xavier Oon, CRITICA is a Singapore based creative studio that focuses on producing
design-driven commercials for advertising agencies, brands & the TV/Film industry.
Our strengths lie on our creations of lushly-decorated surreal environments with vivid details and imagination, coupled with live action cinematics, typography, motion design & 3D.
We offer brave and tenacious creative communications for your brand by introducing provocative, edgy and often unorthodox ideas and visual effects, which create change and move audiences.
We design, direct and produce commercials, on-air promotions, show packaging, channel branding and sales presentations.
Our work is seen on over 28 regional and international TV Channels, with clients spanning London, China, Netherlands, Australia, and Asia TV networks and brands.
Constantly inspired and driven to create beautiful & progressive work, we strive to push the creative boundaries for our clients.
