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Eric Cruz is a Creative Director, Designer, Director and Educator. He spent the last 8.5 years at Wieden+Kennedy Tokyo pursuing work that is culturally relevant to his Asian roots, collaborating with brands like Nike, Google, Honda, Aiwa, Kumon and Mori Building. He co-founded W+K Tokyo Lab, W+K’s experimental music label and creative think tank, overseeing its entire visual output from directing music videos to art directing and designing its packaging, online experiences and live events which has helped redefine and reinvent the music industry. His work focuses on the intersection between art and design, moving images and digital narratives, exploring new frontiers in media hybrids. +cruz joined W+K London in May 2010 as a CD on Nokia Mobile Computing and Nestea.

Prior to W+K London/Tokyo, he worked at Imaginary Forces LA designing for film and television; Razorfish London where he evangelized about the merging of web and moving media; W+K Portland creating ads for Microsoft Office and Studio Archetype where he started off his career designing websites, packaging and identity systems. He taught Design and Moving Media at Center for Creative Studies in Detroit and Temple University, Tokyo.

Recognition includes the Tokyo ADC Award, Cannes Titanium Lion Nominations for Nike Presto, Cannes Cyber Lion, ADC NY Gold, the American Illustration Prize, ONE Show Gold and Silver, D+AD, ResFest, onedotzero and The Japan Media Arts Festival Excellence Prize.

+cruz is an avid proponent of creative dialogue, delivering lectures globally and advocating about Asian creativity, as well as judging award shows such as D&AD.

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W+K Tokyo Lab is about hybrid culture. We develop new experiences that can only be created here and now in Tokyo, fusing a global mix of music, art, visuals and other forms of expression with a uniquely collaborative approach. Our creative output spans a wide range of audio visual experiences including design, art direction and commercial direction across a wide range of media.

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+cruz
creative director
wieden+kennedy london
16 hanbury street
london : E1 6QR : united kingdom
E : 23cruz@gmail.com
E : cruz@wk.com

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