Brands have been using music for about 100 years. We have only been helping them and their agencies for the last 40 of these but we have learned a few things along the way:
- To find or create great music for a brand you must have a really good brief
- Strategy is nothing without execution. You must have access to a broad range of top composers and major label talent
- Great sonic branding requires a different approach to the commercial agreements of music licensing. These must encourage ownership and long term exploitation
Great music delivered on brief, on time and on budget. This is the essence of our approach and the foundation for our client's success.