DD172, an umbrella organization, redefines the media culture by showcasing, in-house, all forms of art from the fine art hanging in the Dash Gallery to the online television network of Creative Control, the Color Bar print shop & graphics to BluRoc Record label and the publication of America Nu Magazine. DD172 is the newest enterprise by media mogul Damon Dash which sets out to prove that combining the talents of a creative collective and an independent DIY [do-it-yourself] environment can break conformity and bring about a new enlightenment to the world of media.