Tim Ogilvie is the CEO of Peer Insight, an innovation strategy consultancy, where he has made pioneering contributions to the emerging disciplines of service innovation, customer experience design, and business model exploration. His clients include AARP, Bank of America, Diebold, GE, Hallmark, Hewlett-Packard, Pfizer, Procter & Gamble, Starwood Hotels, and The Hartford. His projects seek to create organic growth by using design thinking methods to link new customer experiences to scalable business models.

He has also consulted to five governments and influenced innovation policy from the United States to the European Union to Taiwan. In 2007 he coauthored “Seizing the White Space: Innovative Service Concepts in the United States,” published by Tekes, the Finnish funding agency for R&D. This publication established the precepts for service innovation that are being embraced by public policy makers and leading private firms in the European Union.

Tim is a visiting lecturer at the University of Virginia’s Darden School of Business, where he teaches customer-centered design and innovation. He holds a master’s degree in Computer Integrated Manufacturing Systems from the Georgia Institute of Technology and a BA in English from the University of Virginia.