Design Initiative is a regional design development agency, supporting the design sector in the North West of England and nationally. Design Initiative works directly with the design industry, its customers, strategic local, regional and national bodies and education providers to encourage the sector's growth and success.
Working with its partners, the organisation supports the establishment and growth of new businesses to encourage and retain creative talent in the North West and provides practical advice and specialist information to commissioners, purchasers and producers of design, craft and visual arts.
It also delivers a programme of activity each year that promotes the image and the profile of the region and seeks to broaden access to and widen the understanding of design. This activity includes exhibitions, seminars, publications, selling events and awards schemes to support and promote contemporary design and design businesses regionally, nationally and internationally.
Design Initiative is a member of The UK Design Alliance, a partnership of more than 30 national design organisations and networks that all work to strengthen the design industry. The Alliance was established in 2010 and is guided by an industry-led advisory board and facilitated by the Design Council and Creative & Cultural Skills as part of the Good Design Practice campaign.