Tech Talk: Semantic Advertising: Bringing Meaning to Big Data
Retailers today are armed with data, more data, and big data...but mining out truly actionable insights remains a challenge. Infusing semantic technology into advertising programs is solving the dilemma by adding meaning to the millions of data points available, enabling answers to the why and not just the what of digital marketing performance. Attend this tech talk to learn how semantic technology is fundamentally changing the way retailers analyze advertising data, and how they are using it to create unique and engaging ads at internet scale.
Speakers: Jason Lehmbeck, chief executive officer, Datapop