With the growing popularity of culinary tourism and an intense spotlight on all things “chef” in the media, Los Angeles assumes its place amongst the great food cities of the world. Its unparalleled diversity and rich range of cuisines and environments offers a restaurant scene with an unending menu of possibilities.
In order to provide visitors and locals more direct contact with what’s happening in the Los Angeles restaurant community, LA INC. has teamed together with American Express, the official card of LA INC., to introduce dineLA, a strategic marketing initiative designed to showcase and to promote Los Angeles as a premier dining destination.
The Web site, dineLA.com, provides detailed information and search capabilities for more than 1,700 area restaurants; a culinary events calendar; chef and industry profiles, and rich, timely content.
In addition to the Web site, dineLA will also play an active role in the community with year-round events—starting with the dineLA Restaurant Week in early 2008 and a large-scale Taste of LA event later in the year.
The dineLA programs and Web site will be extensively promoted through an integrated, highly visible promotions campaign using print, radio and online marketing.