Dominic Locher nurtured an appetite for artistic expression at a young age through an education at Michael Hall, the school of Rudolf Steiner in Sussex, England.
After a brief flirt with stills photography Dominic went on to expand his conceptual way of working with video at the worlds leading Art School Central Saint Martins in London.
Inspired by the godfather of music video & commercials 'Andy Morahan' ( Gun's n Roses, Michael Jackson, Guess Jeans) he accepted a post with his production company 'Bikini Films' in Soho London.
Three years later he opened up shop in Sydney as a promo production service for ad agencies and record labels. His early dose of creative experimentation allowed him to stand out and contribute some edge to experiential brand activity and music industry video production.
Dominic’s skill set today sees him direct, shoot, and edit material for ad agencies, production companies, photographic agencies, & TV networks.
Over the years he has worked on projects with multiple brands such as: Range Rover, Paspaley Pearls, Calibre, Kiehl's, Telstra, Coke, Chivas, Bacardi, Qantas, WWF Earth Hour, Le Coq Sportif, Vodafone, Samsung, Canon, Subaru, Jack Daniels, Peter Alexander, StayFree & Max Factor.
Key clients include: Droga5, Leo Burnett, Rizer, Ernst & Young, Universal Music, EMI, Sony BMG, MTV, Peer Group, Diageo, The Feds, Hobo, Expedia,The Feds, & PaperStoneScissors.
Dominic returned from an expedition to Antarctica where he was filming a segment for the travel show 'Getaway' which was aired last year on channel 9.
This year he has been shooting four fashion films in Rio - Brazil for Australian fashion icon 'Calibre' as well as directing and shooting branded content in New York for the Sound Campaign.