eatbigfish PRO

London SE1 3XF

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Are you David who needs to take on Goliath? Are you out-resourced and outspent by your competition? Challenger Brands have ambitions that exceed their resource - they do more with less to overcome their underdog status.

Founded in 1998 by "the planner's planner", and author of Eating the Big Fish, Adam Morgan, eatbigfish is a consultancy whose unique focus is Challenger Brand behaviour and thinking. Our expertise comes from researching and talking to successful Challenger Brands who are taking on the Market Leader.

External Links


  1. Mike Centola
  2. Brett Donahay
  3. Adrian Chiuhan
  4. breathingjuice
  5. Simons Foundation
  6. Simon Edwards
  7. Eskimo
  8. Nesta UK
  9. The Amazings
  10. Jude Bliss
  11. Pentagram
  12. Art In The Age
  13. CreativeMornings/London
  14. It's Nice That
  15. Design Museum
  16. On Your Feet
  17. Creative Review
  18. Cannes Lions

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