Are you David who needs to take on Goliath? Are you out-resourced and outspent by your competition? Challenger Brands have ambitions that exceed their resource - they do more with less to overcome their underdog status.
Founded in 1998 by "the planner's planner", and author of Eating the Big Fish, Adam Morgan, eatbigfish is a consultancy whose unique focus is Challenger Brand behaviour and thinking. Our expertise comes from researching and talking to successful Challenger Brands who are taking on the Market Leader.