eatbigfish PRO

London SE1 3XF

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Are you David who needs to take on Goliath? Are you out-resourced and outspent by your competition? Challenger Brands have ambitions that exceed their resource - they do more with less to overcome their underdog status.

Founded in 1998 by "the planner's planner", and author of Eating the Big Fish, Adam Morgan, eatbigfish is a consultancy whose unique focus is Challenger Brand behaviour and thinking. Our expertise comes from researching and talking to successful Challenger Brands who are taking on the Market Leader.

External Links


  1. NonsenseLondon
  2. citizenM hotels
  3. Nick Warren Wordsmith
  4. Tony Zhou
  5. CoppaFeel!
  6. Mike Centola
  7. Brett Donahay
  8. Adrian Chiuhan
  9. breathingjuice
  10. Simons Foundation
  11. Simon Edwards
  12. Eskimo
  13. Nesta UK
  14. Mastered
  15. Jude Bliss
  16. Pentagram
  17. Art In The Age
  18. CreativeMornings/London

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