eatbigfish’s Videos
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Julia Hu, CEO of Lark announces National Sleep Foundation endorsement
02:29118 Plays / 0 Likes / 0 Comments
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02:10270 Plays / 0 Likes / 0 Comments
Miranda Sambles, Marketing Director of Walkers talks about the successes of the 'Do Us A Flavour' campaign, not only as a driver of growth but also internally by giving belief back to an organisation…
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How pharma can learn from the highstreet's Zara
03:01313 Plays / 0 Likes / 0 Comments
Looking outside of your category for inspiration is something of a second nature to great Challengers. In this video Georg Toufar, CMO of Mundipharma International talks about applying rules from…
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Building A Brand Without Advertising
03:00683 Plays / 0 Likes / 0 Comments
Perry Haydn Taylor, founder & creative director of design consultancy Big Fish (no relation), has worked with many well known premium brands such as Gu, Dorset Cereals, Charlie Bighams and most recently…
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Challenging in Pharma - 3 Bits of Advice
01:07270 Plays / 0 Likes / 0 Comments
Georg Toufar, CMO of Mundipharma International shares his three bits of advice for an individual looking to be a challenger in the pharma industry. Mundipharma is a mid size european pharma company-…
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Managing a Project of Reevaluation - 3 Bits of Advice
00:52248 Plays / 0 Likes / 0 Comments
Launched in July 2008, the 'Do Us A Flavour' campaign quickly became one of Walkers' most successful campaigns to date and went on to recieve global industry recognition at the likes of Cannes and…
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06:5210 Plays / 1 Likes / 0 Comments
Eatbigfish founder and author of Eating The Big Fish Adam Morgan gives a talk to the BBC on 'A Beautiful Constraint'. This short excerpt from the hour long speech focuses on three famous musicians…
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Enabling a Challenger Culture - 3 Bits of Advice
02:22642 Plays / 0 Likes / 0 Comments
Bite have a vibrant and ideas driven company culture. Central to this culture is their influential yet easygoing CEO, Fred Hrenchuk. Although Fred made it clear that a culture is not something that…
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How Challenger Brands should approach Augmented Reality
04:50218 Plays / 1 Likes / 0 Comments
Amazing technology but what is it for exactly? What function does it have? These seem to be the questions being asked of Augmented Reality at the moment by the brand and business world. Caspar Thykier,…
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