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  1. BE COOL MAN: Episode 3

    00:41

    from ELECTRIC / Added

    257 Plays / / 0 Comments

    Purse snatchers, ego inflated business men, and careless fashionistas, day to day life at the Captain's Helm can bring some tough customers, but Captain Fin wants to remind you to just #BeCoolMan.

  2. Be Cool Man: Episode 2

    00:40

    from ELECTRIC / Added

    183 Plays / / 0 Comments

    Purse snatchers, ego inflated business men, and careless fashionistas, day to day life at the Captain's Helm can bring some tough customers, but Captain Fin wants to remind you to just #BeCoolMan.

  3. BE COOL MAN: Episode 1

    00:55

    from ELECTRIC / Added

    675 Plays / / 0 Comments

    Purse snatchers, ego inflated business men, and careless fashionistas, day to day life at the Captain's Helm can bring some tough customers, but Captain Fin wants to remind you to just #BeCoolMan.…

  4. Introducing David Gonazalez 15sec

    00:16

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    91 Plays / / 0 Comments

    At just 23 years old David Gonzalez has fit a lot into his life. He was first spotted at 13 on a video clip skating his home streets of Medellin, Columbia. His first visit to a real skate park came…

  5. INTRODUCING DAVID GONZALEZ

    00:59

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    At just 23 years old David Gonzalez has fit a lot into his life. He was first spotted at 13 on a video clip skating his home streets of Medellin, Columbia. His first visit to a real skate park came…

  6. Dane Guduaskas The Triple Positive

    01:18

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    179 Plays / / 0 Comments

    In or out of the water, Dane, Pat and Tanner are known for their innate ability to channel the positive energy or pure stoke and share it with any and everyone around them. Electric’s Triple…

  7. Patrick Gudauskas The Triple Positive

    01:36

    from ELECTRIC / Added

    187 Plays / / 0 Comments

    In or out of the water, Dane, Pat and Tanner are known for their innate ability to channel the positive energy or pure stoke and share it with any and everyone around them. Electric’s Triple…

  8. Maddison Rothery

    03:32

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    288 Plays / / 0 Comments

    Originally from Leucadia, California and now residing in Los Angeles, California, Maddison studied fine art photography at London College of Communications and continued on to focus in fashion photography…

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    • Electric Presents The Triple Positive Collection

      00:55

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      2,157 Plays / / 0 Comments

      In or out of the water, Dane, Pat and Tanner are known for their innate ability to channel the positive energy or pure stoke and share it with any and everyone around them. Electric’s Triple…

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      • ATRAMENTAL PART 3

        02:28

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        1,606 Plays / / 0 Comments

        Amongst the jagged peaks of B.C., hidden by a dense smothering of Canadian Pines, there is an uncommon freedom, a sense of being alone in Mother Nature’s savage embrace. Big, empty, frozen and…

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        • Electric Watches

          01:00

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          11.9K Plays / / 0 Comments

          MAN’S LOVE AFFAIR WITH THE WATCH IS CENTURIES OLD. AN ACCESSORY THAT NOT ONLY DEFINES THE SPACE OF TIME, BUT DEFINES THE PERSON WEARING IT. THE HERITAGE, STYLE AND CRAFT OF THE WATCH CAN BE…

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          • Electric Handmade Italian Acetate

            02:23

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            5,777 Plays / / 0 Comments

            Get a closer look at the tedious process used to make our Handmade Italian Acetate Sunglasses, featuring Mazzucchelli Acetate materials and optics by Carl Zeiss Vision. Shop our new Handmade Italian…

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            ELECTRIC

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