Emotive Brand believes great things happen when a brand connects meaningfully with people. Meaning flows when a brand knows - and lives - its reason for being (answering “Why are we here?”) while at the same time it consistently evokes a specific set of emotions (answering, “How do we want people to feel?”).
Together these factors work to draw people closer and closer to the brand, tremendous relevance is created, strong emotional bonds are created, people start to see the brand as meaningful and start to care more, think more, talk more and do more for the brand.
If you’d like the people vital to your success (employees, customers, partners, investors, etc.) to care, think, talk and do more for you, then it’s time for you to “respond back” to Emotive Brand.
340 Bryant Street, Suite 250
San Francisco, CA 94107
Tracy Lloyd, Partner
Bella Banbury, Partner