This site is the platform that displays the importance of fatherhood. Our sole purpose is to capture the essence of fathers in their natural environments, doing their day to day activities with their kids. This will be documented through photography and film.
Each season a group of Fathers are selected to represent our winter, spring, summer, and fall photo journal. The photo journal includes photographs of a particular father and child together in their natural environments.
WHO WE TARGET:
Our targeted audience represent an emerging movement of ambitious fathers, intelligent, young professionals who want to be happy, successful, and great parents.
Our goal is to ceaselessly exhibit positive visuals of fathers who stand right besides mothers.