Forrest & Bob launched in Europe in 2008 as an affordable online fashion and lifestyle brand for men and women. Forrest & Bob prides itself on offering product that can sit amongst high-end brands and designers in regards to attitude and quality. Each season, Forrest & Bob's collections allude a sense of sex appeal in a modern, yet forward approach all in one e-commerce destination. The rapid success abroad allowed the creative force behind the brand to debut the collections on a global level.

To meet international demand, Forrest & Bob's North American e-commerce website launched in 2012 offering the multiple divisions of sportswear, outerwear, denim, lingerie & intimates, accessories and jewelry. Joachim, Adam and Amalie Ny Wichmann, three siblings who are the creative force behind Forrest & Bob will design the collections from their New York and Los Angeles design studios allowing the trio to develop the collections for a new spectrum of consumers.