―FTW is an Action Sports/Mixed Martial Arts lifestyle brand based on the idea that you cannot judge a book by its cover…which in this world we live in is easy to do. Everyone has been through some type of hardship and it doesn‘t matter what you look like or where you were raised, bad things happen to people regardless of the color of your skin or the amount of money in your pocket. We live in a society where child molesters are given a lesser punishment than a single mother who steals food for her starving infant. And there are crooked business men like Bernie Madoff and companies like Enron and WorldCom stealing money from innocent investors every day. FTW is a brand that focuses on changing negative aspects of life into positive opportunities for change. FTW‘s aims to target the people who have struggled and survived through wars, starvation, poverty, violence, legal corruption and racism and connect with them through a brand they can relate to.
The best way to reach someone who has been hardened by society’s ways is to represent the styles and images they are used to. Since appearances, particularly the clothing you wear, is the most powerful statement a person can make. The best way to reach someone who has been hardened by society’s ways is to represent the styles and images they are used to, FTW will stay true to the essence of streetwear and its roots.
-FTW CEO and Founder, Robert Vaughn