Future Concept Lab is a research Institute that stands out on the international landscape as one of the most advanced research centres specialized in marketing issues and trends in consumption. With extensive research activities in Europe, North America, South America and Asia, Future Concept lab was born as a global project. It is headquartered in Milan, and in January 2011 opened a new office in São Paulo (Brazil). Future Concept Lab has correspondents in twenty-five countries around the world.
The goal of Future Concept Lab is to develop and share new concepts regarding products, communication and distribution in order to enable clients to effectively deal with both the advanced and emerging markets, working in terms of the key words of the future.
The Institute carries out integrated research projects based on specific methodologies that lead to the definition of sector-related scenarios, offers consultancy and training services, publishes works that represent the Institute’s main activities, internationally and internally.