Gavin Johnston
Gavin Johnston is Chief Anthropologist for Two West DISCOVERY + DESIGN, a branding and transformation design firm with offices in Kansas City and LA.
He has spearheaded ethnographic practices and multidisciplinary research methods for marketing and branding, working closely with brand development, marketing, advertising, and product innovation teams. With over fifteen years working in the private sector and advanced degrees in cultural anthropology and HCI, he has conducted research for MillerCoors, H&R Block, Fort Dodge Animal Health, GSK, Kimberly-Clark, Chrysler, BBDO Detroit, Baker University, Cars.com, CSAA, and Sprint to name a few.
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Gavin Johnston uploaded Archetypes in Retail
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Scoop liked Another Round of Context by Gavin Johnston
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Gavin Johnston uploaded Untitled
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Michael Melnick added Transformation Design to the Design Thinking group
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Phillip Ressler liked Canvas by Gavin Johnston
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