Gavin Johnston

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Kansas City, MO

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Gavin Johnston is a Principal at People Path, LLC, an ethnographic research firm with offices in Kansas City and Boulder.

He has spearheaded ethnographic practices and multidisciplinary research methods for marketing and branding, working closely with brand development, marketing, advertising, and product innovation teams. With over fifteen years working in the private sector and advanced degrees in cultural anthropology and HCI, he has conducted research for MillerCoors, H&R Block, Fort Dodge Animal Health, GSK, Kimberly-Clark, Chrysler, BBDO Detroit, Baker University, Cars.com, CSAA, and Sprint to name a few.

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