I was born in 1968 in Rome and I started with the music biz where I have been working as a sound engineer / producer for various recording studios. Later I joined the broadcasting industry as audio post manager for Orbit Satellite TV and later Dubai Media Incorporated. I am a regular columnist for various specialized technical magazines such as Digital Studio, Sound and Stage, Middle Eastern Broadcasting Journal and I am editor in chief of Connessioni , the leading Italian magazine for domotics and home automation. I have joined SAE in 2006 as Corporate Training and Marketing manager with the mission of providing Arab corporations with updated training in new media technologies.Upgraded to Head of Commercial Services in 2008 - In 2007 I Have been selected by Apple Inc. as Apple Distinguished Educator for the Middle East.Iam the organizer of the first TEDx Dubai event .Currently serving as Director of the Zayed University Media Initiative. I love technology and new media , I sleep with my macbook air on my chest and if I could I would be online 24/7- My girlfriend has a different opinion on that.