MOTI, Museum Of The Image is the leading authority on Visual Culture. A museum for visual culture belongs in a time where disciplines merge together and an explosive amount of images have become a part of our daily lives. The world of visual communication has become a sanctuary for text, images, dynamism and change. By broadening its horizon from graphic design to visual culture the museum attempts to show the dynamic world of film, design, photography, fashion, visual arts, architecture, science and gaming. In the previous century the field of graphic design has laid a foundation for the present-day visual culture. The craft used to be a niche and avant-garde, now its everywhere and for everyone.