3D Animation

Brand: Nokia

Client: Gramafilm

Director: Louis du Mont
Producer: Jon Reidy

We were asked by Gramafilm to create an animation to promote Nokia’s new Xpress Web App Builder tool.
Nokia wanted to show all the features of the tool in a fun and informative way, but wanted to avoid creating ‘how to’ tutorial.

Our first job was to come up with a central character and concept to base the animation around. We did this by creating a basic script, a text based storyboard and by working up a few key frames from the proposed animation (characters, products, icons).

Our next step was to create a finalised script with detailed descriptions of what the viewers would see and hear. Due to the time constraints of the project, it was vital that the client was able to understand every detail, as early as possible.
We then created a animatic including a VO (produced by Gramafilm in the states).
This was perfect for the client, as they were able to see the final look of the entire animation, listen to the VO in context and get a solid feeling for the timing and flow. This allowed the client to feedback in detail, before any really animation began.

Taking the client’s comments on board we were then able to move onto the final animation you see above.
You can find more Nokia Developer info and videos at

j vimeo.com/50221998

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