TV CHANNEL BRANDING

The DMC Initiative developed this series of IDs for Australian Television Channel, FOX CLASSICS.

FOX CLASSICS showcases classic films, and the ID series was designed to take viewers on a guessing game journey through the world of classic cinema. Each spot sticks to the channel brand with the aim of guiding the channel into a new phase of sophistication.

Each ID interprets a series of films, merging them together through iconic design and audio.

AWARDS

2012 PromaxBDA ANZ GOLD Awards
- Most Outstanding Promo of the Year
- Best Television Image Campaign
- Best Television Image Promo
- Best On-Air Branding Design
- Best CG Animation
- Best Design Without Footage
- Best Promo Not Using Program Footage

2012 PromaxBDA ANZ SILVER
- Best On-Air Ident Design (Out of House)
- Most Outstanding Design in Promotion

2012 PromaxBDA World GOLD – Best Television Branding/Image
2012 PromaxBDA World SILVER- Best Design
2012 PromaxBDA World BRONZE – Best Television Branding/Image Campaign

2012 Astra Industry Awards - Most Outstanding Channel Image Spot

Inclusion in STASH 89, Featured on Motionographer, Computer Arts Magazine

CLIENT: FOX CLASSICS

Channel Creative Director: Uriah Blair

Designed, Directed and Animated by The DMC Initiative

Audio Design & Composition: Mark Brandis @ ism studios

j vimeo.com/33948137

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