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Brand New Me
You can tell a lot about a person by their ringtone.
We are constantly showing “This is me” what we wear and how we wear it, # of friends & followers, iPhone or not, McD or BK, Pepsi or Coke, male or female, race, nationality, age.
Like it or not, we all work around stereotypes and perceptions to define ourselves in today’s world. We know what we’re worth to a brand and we expect the same type of loyalty in return. We depend on each other.
I am You & You are Me.