This video is for a charity called Rural Support Organisation for the Disabled (RSOD), based in Basse, a town in the most remote rural region of The Gambia (West Africa). It helps people with all types of disabilities, including the physically challenged, the visually impaired, the deaf and hard of hearing and those with learning disabilities. The project is jointly funded by ERASE Foundation and KADECT.
The video aims to encourage donors to sponsor the school for the deaf and hard of hearing.
At the crossroads between documentary and promotion, this video is a powerful tool to encourage fundraising, show the results the charity has reached, and enhance media visibility.
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