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exodraft - The Mr. Drafty series
exodraft (yes - it's spelled with a little 'e') is a company in the business of making high quality chimney fans systems for fireplaces and boiler units and have done so since 1957.
We were asked to make a series of short cartoons that depict the problems bad chimney draugt causes for homeowners, and we instantly realized the potential this project had for making great cartoons.
After deciding on the concept and design of the main character we quickly came up with the stories and storyboards for the final films in close collaboration with exodraft.