PURE FASHION

It's no secret that fashion's most dynamic new markets can be found in Asia and the Middle East. This begs the question, if that is where couture is being purchased and craved, why should it not also be where it is made and shown?

To affirm SHOWstudio's commitment to exploring new fashion frontiers, filmmaker Marie Schuller eschewed Paris and headed to Singapore for Couture Week 2012. Following in the footsteps of our Asian Couture Week 2012 project, this coverage unpicks the work of designers from areas like Bangkok, China, Hong Kong, Mongolia, Japan and France. Some of the week's most spellbinding creations are celebrated in fashion film, while six candid short post-show designer interviews, filmed inside a hectic fashion week tent, offer a direct insight into the ideas and workmanship behind each collection. Additionally, written discourse by Bobby Luo and Sue Wen Quek critically assesses Singapore's identity as a creative centre.

showstudio.com/project/eastern_promises

j vimeo.com/58360729

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