PURE FASHION

Founded by Flora McLean, House of Flora is an avant-garde headwear label that creates distinctive pieces for the catwalk, fashion campaigns and collectors. 'House of Flora A/W 2013' launches the brand's latest collection with this dramatic fashion film directed by SHOWstudio's head of fashion film Marie Schuller. With art direction by Marlon Rueberg and director of photography Neus Olle, the film features the rumbling backdrop of a storm which sets the scene for an epic post apocalyptic vision. Models are seen running in slow motion all decked in hats, jewellery and claw-like finger extensions crafted by the House of Flora.

j vimeo.com/60562724

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…