Guy Mallabone, President & CEO of Global Philanthropic Inc., Canada, delivers his keynote at the 21st Century Arts Conference 2012 - Audience Capital.
"It's like alphabet soup -- the amount of recent data being released on the health of New Zealand arts industry is almost overwhelming. Phrases like "cultural segmentations", "Artform frequency index", "kick starting" and "cultural philanthropy" are all vying for our attention and understanding, and can leave our heads spinning. The rules-of-the-road appear to be changing in New Zealand (and I'm not talking about the new right-hand turn rule), and we're being asked to make sense of it all. HELP!
Personally, I'm thrilled to be able to speak to attendees at this year's 21st Century Arts Conference, and share my own experience around philanthropy. I look forward to sharing with you why I believe cultural organizations are particularly well positioned to take advantage of major gift fundraising, and why we need to use this insight to our advantage when asking people for their support. Join me this June -- in this paradigm busting keynote."
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