consumer psychology, neuromarketing

First track on day two of the Neuromarketing World Forum 2013 was about online (neuro)marketing and Roger Dooley (author of Brainfluence and blogger on neurosciencemarketing.com) provided many examples of how we can better understand online consumer decision patterns in order to market directly to his brain. His mission is to cut marketing waste by bringing neuromarketing to the market and his recommendations include using stories to engage the reader's brain, story testimonials for impact and memorability, adjectives in copy texts for improving sales, sensory metaphors, social personalization and putting the customer into the ad, using baby pictures, creating scarcity. He emphasized that change is constant and accelerating and the one thing that doesn't change despite all the advancements in technology and media is the human brain. An interesting insight he presented was about how a photo of an attractive woman equals -4% loan interest rate.

j vimeo.com/61790814

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