British Library Business and IP Centre

Levi Roots is a reggae musician, chef and entrepreneur, who achieved fame after appearing on the BBCs Dragons Den looking for funding for his Reggae Reggae Sauce. This then led to Sainsbury's stocking the sauce in 600 of their stores. Alongside his business, Levi is working on his new album with legendary producer The Mad Professor, and his Reggae Reggae Sauce CD is still available, with every penny going to Comic Relief.

j vimeo.com/6530494

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