British Library Business and IP Centre

Richard Reed is the co-founder of Innocent Drinks which has become one of Britain's best-loved businesses and the producer of award-winning fruit smoothies. Innocent's objective is to leave things a little bit better than it finds them. To achieve this, it uses only 100% natural products, procures ethically and gives 10% of profits each year to charities in the countries where its fruit comes from.

j vimeo.com/6530617

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