We set out to explain JOY KINGDOM's in game currency "JOY". This is Sojo Studios second social good game, which enables people to play an online social game that directly influences the real world.
We wanted to make a fun playful video that communicated the concept of people working together to influence change. We gave ourselves the constraints of creating everything out of naturally organic materials, and shooting as much practical as we had time for. We scavenged through forests to find an array of branches, moss, leaves and of course twigs.
All assets were printed, cut out of paper and photographed.
Music | The Merkin Jerk by Javelin
Client | SOJO Studios
Production Company | Digital Twigs
Creative Director, Photographer, Animator | Ryan Wehner
Set Design & Construction, Animator | Mike Pasley
Sound Design | Mike Pasley
Thanks to | Jonas Studer
Camera: Canon 5d mkii
Stop motion software: Dragon Frame
Motion control: Dynamic Perception
Processed in: Lightroom 4
Composited in: After Effects CS5
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