The Movies 24 Channel had not been refreshed for over 5 years and was in need of modernising. Through the internal creative resources and equipment, and entire new channel OSP, logo and identity was formed in less than 4 weeks. From genre specific back plates with staff members reacting to various films, to the dynamic way the logo animated and the OSP formed. A new lighter, brighter and contemporary movies channel was formed to help entice new viewership.

Design Director: Dan Aldridge
Animators: Gareth Tansey and Sam Harvey
Producer: Lydia Henny

j vimeo.com/56759685

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