ICT and Language Learning

For this year’s US Open Tennis tournament, IBM and Ogilvy & Mather invited Buck out to Arthur Ashe Stadium to create live video animations using data from the tournament, delivered via Instagram. Using live data meant designing and deploying a custom toolkit and workflow that could shift with the on-court action, delivering responsive data-based animations, rendered and uploaded in minutes.

To view the action visit instagram.com/IBMSports

Credits:

DIRECTED BY: Buck
EXECUTIVE CREATIVE DIRECTOR Orion Tait
EXECUTIVE PRODUCER: Anne Skopas
PRODUCER: Katie Boote
ASSOCIATE CREATIVE DIRECTORS: Yker Moreno, Ben Langsfeld
DESIGN: Yker Moreno, Ben Langsfeld, Stephen Kelleher, Freddy Arenas, JJ WAlker
ANIMATION DIRECTOR: Jose Fuentes
TECHNICAL DIRECTOR: Sander van Dijk
ANIMATION: Jose Fuentes, Sander van Dijk, Chris Phillips, Kyle Strope, Gareth O'Brien, Chad Colby, Marcin Zeglinski
ORIGINAL MUSIC & SOUND DESIGN FOR CASE STUDY: Cypher Audio
MUSIC FOR LIVE DATAGRAMS: Jingle Punks

j vimeo.com/74645176

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